E-mail & SMS
Returns from traditional media are reducing, and it is said that around 85% of all advertising goes unnoticed. Every day, individuals view more marketing messages across more channels than ever before. There was a time when content was king. Now, relevancy rules.
The growth of new technology – specifically the internet, CRM and digital communications – means that pure above the line activity is no longer the most effective route to market.
To cut through the clutter, your communications need to be targeted and highly relevant. New media channels, such as email and SMS, are as personal as it gets.
But having access to new technology is not enough to guarantee success. It’s what you do with it that really counts. And that’s where we come in.
The ability to dovetail traditional communications like digitally printed direct mail with new media channels, such as email, SMS and personalised web pages, is an increasingly important part of an integrated marketing campaign.
With our innovative Infrastream solution, for example, you can create and automatically dispatch a customised email or text message to an individual, which contains a personalised URL. When they click on this link, it directs them to a customised web page, which contains content that is specific to a special campaign and to their particular needs and wants. This also allows individual response rates to be tracked.
Using our trigger marketing service, the submission of an online request for further information could also generate immediate production of a customised brochure, which is digitally printed and dispatched the same day.
Now that’s how to really grab your customers’ attention!
To find out more about how intelligent email & SMS campaigns could work for your business, click here to get in touch.
